01design before tooling
Explore form, proportion, materials, assemblies and interaction concepts digitally before committing to physical tooling or prototype builds.
ETRA Industrial Design
Exploration
The Future of Intelligent Products
Transforming industrial ideas into connected product experiences through design, engineering, realtime 3D, simulation and digital twins.
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ETRA explores what industrial products become when design intelligence and engineering precision are developed together.
We create digital product experiences that allow teams to visualize, interact with, configure and validate complex products before manufacturing begins.
From individual components to machines, equipment and complete industrial environments — we turn engineering data into experiences people can see, understand and improve.
Innovation Highlights
Designed digitally. built intelligently.
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02one product, one digital twin
A connected product model can support design reviews, configuration, engineering visualization, training, sales experiences and lifecycle communication.
03complexity made visible
Turn complex engineering structures, assemblies, internal systems and product behaviour into interactive experiences that are easier to understand and evaluate.
04validate before manufacture
Simulate product interactions, workflows, configurations and scenarios digitally to identify issues earlier and reduce reliance on repeated physical prototypes.
Product Experiences
Making complex products simple to experience.
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product visualization
Industrial products brought to life through realtime materials, lighting, environments and physically accurate visualization.
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form & surface exploration
Explore product proportions, surface language, materials, finishes and design details through high-fidelity realtime visualization.
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interactive product configurators
Enable users to explore product variants, finishes, components, accessories and customer-specific options through intuitive realtime configurators.
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product storytelling
Transform complex products and features into clear visual stories that communicate design intent, functionality and value through immersive digital experiences.
Engineering & Manufacturing Experiences
Connecting design to the factory floor.
ETRA
digital engineering experience
engineering visualization
Translate CAD, assemblies and technical data into interactive experiences that make complex systems easier to review and communicate.
virtual design validation
Evaluate clearances, layouts, accessibility, assembly sequences and design alternatives digitally before fabrication.
manufacturing simulation
Model products, equipment and operational environments to explore workflows, processes and potential design constraints before implementation.
immersive technical training
Use realtime 3D, AR and VR to create interactive learning experiences for assembly, operation, maintenance and service procedures.
digital work instructions
Transform complex procedures into visual, step-by-step interactive experiences that improve understanding across manufacturing and service environments.
From Component to Complete System
Understanding every layer of the product.
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component
Detailed visualization of materials, geometry, tolerances and individual product elements.
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assembly
Interactive exploration of how components connect, move and function together.
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machine
Realtime visualization of complete equipment, mechanisms and operating sequences.
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environment
Digital representations of production cells, factories and industrial environments for planning, simulation and communication.
Emerging Technologies
Engineering tomorrow's intelligent industry.
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Digital Twin
Connected virtual representations of products, machines and environments that support visualization, engineering and lifecycle experiences.
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Realtime 3D
Interactive, high-fidelity product and manufacturing environments for faster reviews and better decisions.
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Simulation
Virtual testing of products, processes and operating scenarios where physical testing may be costly, slow or difficult.
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Synthetic Data
Structured virtual data for AI, computer vision, robotics and automated industrial applications.
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XR & Spatial Experiences
AR, VR and mixed-reality tools for design reviews, training, maintenance and industrial visualization.
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AI-Driven Visualization
Intelligent interfaces that combine product data, simulation and visualization to make complex industrial information easier to interpret.