ETRA / 01REALTIME PIPELINE
Real-time, from concept to road
One realtime 3D pipeline connects early visualization, design reviews, simulation and interactive experiences — creating continuity from the first idea to virtual validation.
Future Mobility / Digital Experience
Exploring the future of mobility
Designing next-generation automotive experiences through HMI, realtime 3D, simulation, digital twins and immersive visualization.
HMIRealtime 3DConfigurators
ETRA explores what mobility becomes when design, engineering and digital experience move together.
We create interactive vehicle experiences, intelligent cockpit interfaces, immersive cabin concepts and connected digital twins that help teams explore ideas long before physical systems take shape.
From the first design study to simulation, validation, training and customer experience — we make the future of mobility visible, interactive and testable.
ETRA / 01Digital Configuration Experience
From the first idea to a fully interactive digital experience, this is where the next generation of mobility takes shape.
INNOVATION HIGHLIGHTSBuilt Today for
Built Today for
Tomorrow's Roads.
Digital engineering, cinematic visualization and immersive vehicle experiences brought together through one connected workflow.
ETRA / 01
ETRA / 02DIGITAL TWIN
One vehicle, one digital twin
A connected digital vehicle can support engineering reviews, configuration, training, customer experiences and operational visualization.
ETRA / 03EXPERIENCE DESIGN
Experience before prototype
Explore cockpit layouts, cabin environments, materials, lighting and driver interactions virtually before committing to physical prototypes.
ETRA / 04VIRTUAL PROTOTYPING
Simulation by design
Create controlled virtual environments for testing interfaces, vehicle systems, human factors and driving scenarios earlier in development.
DESIGNENGINEERINGTECHNOLOGY
EXTERIOR EXPERIENCESDesigning the First
Designing the First
Impression of Motion.
From initial proportion studies to production-quality visualization, we shape every surface, reflection and lighting signature with precision.
01Cinematic Exterior
Cinematic Exterior
Visualization
We shape exterior experiences with cinematic lighting, precise material behaviour and real-time interaction — helping brands see the vehicle before the world does.
EXTERIOR SYSTEM ACTIVE
DESIGN STUDIES
Three Dimensions of Exterior Character.
Move across each study to explore form, lighting and material definition.
02ETRA EXTERIOR
CAPABILITY 02
Forms in Motion
Exterior studies built to capture proportion, reflection, stance and emotional presence before production begins.
VIEW STUDY
03ETRA EXTERIOR
CAPABILITY 03
Lighting Language
Headlamps, signatures, indicators and night-time behaviours designed as part of the vehicle personality.
VIEW STUDY
04ETRA EXTERIOR
CAPABILITY 04
Surface Exploration
Paint, material, wheel and trim variations visualised with real-time clarity for faster design decisions.
VIEW STUDY
INTERIOR EXPERIENCESBuilding the Intelligence
Building the Intelligence
Inside the Cabin.
We connect interface, information, atmosphere and motion to create interiors that understand both the driver and the journey.
INSIDE THE EXPERIENCEFrom Screen
From Screen
to Sensation.
Every display, control and response works as part of one connected environment — transforming the cabin into an intelligent living space.
CABIN SYSTEM ACTIVE
Driver Display
Essential vehicle information presented with clarity and minimal distraction.
Center HMI
Connected navigation, media and vehicle controls designed as one intuitive system.
Ambient Intelligence
Light, motion and feedback respond naturally to driver intent and vehicle state.
IN-CABIN SYSTEMS
Interaction Designed Around Human Intent.
Interface and atmosphere work together to create calm, intuitive and emotionally connected vehicle experiences.
01COCKPIT INTELLIGENCE
HMI Cockpit Systems
Digital clusters, center displays and control surfaces designed as one connected in-cabin experience.
02RESPONSIVE ATMOSPHERE
Ambient Interaction
Lighting, motion and interface feedback that respond naturally to driver intent and vehicle state.
INFORMATIONINTERACTIONATMOSPHEREINTELLIGENCE
Emerging Technologies
Engineering Tomorrow's
Digital Mobility.
Design, engineering and intelligent visualization brought together as one future-ready automotive ecosystem.
SYSTEM / 01ETRA AUTOMOTIVE
SYSTEM ACTIVE
01
Interface Intelligence
Automotive HMI
Human-centred cockpit and cabin interfaces designed to make vehicle information and controls understandable, responsive and intuitive.
SYSTEM / 02ETRA AUTOMOTIVE
SYSTEM ACTIVE
02
Immersive Visualization
Realtime 3D & Simulation
Interactive vehicle environments for visualization, design reviews, training and scenario-based testing.
SYSTEM / 03ETRA AUTOMOTIVE
SYSTEM ACTIVE
03
Connected Engineering
Vehicle Digital Twin
Connected virtual vehicle and component models supporting engineering, visualization, configuration, training and lifecycle experiences.
SYSTEM / 04ETRA AUTOMOTIVE
SYSTEM ACTIVE
04
Intelligent Inspection
AI & Computer Vision
Camera-based intelligent systems for component inspection, defect detection and manufacturing quality monitoring, supported by synthetic data where appropriate.
SYSTEM / 05ETRA AUTOMOTIVE
SYSTEM ACTIVE
05
Immersive Engineering
XR Training & Visualization
Immersive AR, VR and mixed-reality experiences for assembly, maintenance, servicing, design reviews and operational understanding.
SYSTEM / 06ETRA AUTOMOTIVE
SYSTEM ACTIVE
06
Realtime Personalization
Intelligent Configuration
Realtime tools for exploring vehicle variants, colours, trims, materials, accessories and customer-specific options.
Future Mobility Starts Here