ETRA Aviation
Designing next-generation aviation experiences through HMI, realtime 3D, simulation, digital twins and immersive visualization.
ETRA explores what aviation becomes when design, engineering and digital experience take flight together.
We create interactive aircraft experiences, intelligent cockpit interfaces, immersive cabin concepts and living digital twins that help teams explore ideas long before physical systems take shape.
From the first design study to simulation, validation, training and customer experience — we make the future of flight visible, interactive and testable.
Innovation Highlights
01One realtime 3D pipeline connects early visualization, design reviews, simulation and interactive experiences — creating continuity from the first idea to final validation.
02A connected digital aircraft can support engineering reviews, cabin configuration, training, sales experiences and operational visualization.
03Explore cockpit layouts, cabin environments, lighting, materials and passenger interactions virtually before committing to expensive physical prototypes.
04Create controlled virtual environments for testing interfaces, workflows, human factors and complex operational scenarios earlier in development.
Aircraft Experiences
Aircraft concepts brought to life through physically accurate materials, lighting, environments and cinematic realtime rendering.
Visual studies that explore proportion, aerodynamics, surface behaviour and aircraft presence across ground, air and environmental scenarios.
Interactive experiences for exploring liveries, aircraft variants, seating layouts, cabin options and customer-specific configurations.
Immersive design reviews allow stakeholders to experience scale, visibility, geometry and configuration before physical prototypes exist.
Cabin & Cockpit Experiences
We design digital aviation environments where information, interaction, visualization and human factors work as one connected system — from cockpit displays to passenger experiences.
Integrated flight displays, information architecture, interaction concepts and visualization systems designed around clarity, awareness and operational efficiency.
Passenger controls, seat interfaces, cabin lighting, entertainment and environmental feedback designed as a coherent digital experience.
Explore seating, materials, lighting, monuments and cabin layouts through interactive realtime environments.
Evaluate visibility, reach, information hierarchy and interaction flows in virtual environments before committing to hardware.
Emerging Technologies
Human-centred cockpit and cabin interfaces designed to make complex information understandable, responsive and intuitive.
High-fidelity interactive aircraft environments for visualization, design reviews, training and validation.
Connected virtual aircraft models supporting engineering, visualization, configuration, training and lifecycle experiences.
Controlled virtual datasets and scenarios that can support computer vision, perception development and AI-driven aviation applications.
Immersive AR, VR and mixed-reality experiences for maintenance, training, design reviews and operational understanding.
Realtime tools for exploring aircraft variants, cabin layouts, materials, liveries and customer-specific options.